Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you voluntarily share. This may include your name, company name, email, phone number, delivery addresses, and any specific requirements for your flower needs. Payment details are collected when you place orders, though they are processed securely by our payment partners.

For our corporate clients, we might collect additional business details such as company registration data, preferred delivery times, and budget considerations to help us tailor our service to your needs.

Our site automatically gathers certain technical data when you visit, including your IP address, browser type, device information, and your navigation path on the site. We use this to enhance site performance and understand how clients discover our services.

How We Use Your Information

We mainly use your personal information to fulfill flower orders and provide top-tier customer care. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating with you about order status and delivery schedules
• Providing customer support and responding to your inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-personal information to understand market trends and improve our business operations. For example, we might analyze which types of arrangements are most popular during different seasons to better plan our inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could be of interest to your business. You can opt out of these communications at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our company ecosystem and is shared only when necessary to provide our services or to comply with legal requirements.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they perform for us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations affecting our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures guard our office systems, and access to personal information is limited to employees who need it for their work. Our team receives regular training on privacy practices and data handling procedures.

Payment details are processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems; this information is handled by certified payment processors who specialize in secure financial transactions.

While we maintain strong security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and uphold high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold about you, ask us to correct inaccurate data, or request deletion of your data where allowed by law.

• Access to your personal information and insight into how we use it
• Request corrections to inaccurate or outdated data
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as necessary for business purposes and legal obligations. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate business purposes like fraud prevention.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and to understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain website features.

Essential cookies are necessary for the site to function properly—enabling basic navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled by default when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This data is collected in aggregate form and does not identify individuals.

You can adjust cookie settings in your browser. Note that disabling certain cookies may affect some site features and your overall experience.

Business Transfers and Changes

If WillowFieldStone undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will notify you of such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with proper privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When significant changes occur, we will inform you by email or by posting a notice on our site before they take effect.

Minor updates for clarity or administrative reasons may be made without prior notice. We encourage you to review this policy from time to time to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected data from someone under 18, we will promptly remove that information from our systems.

Parents or guardians who think we may have information about their child can reach out using the contact details below, and we will address the issue promptly.

International Data Considerations

Our main operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. Some service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.